Thanks to Dave Kellogg for inviting me to speak at this year’s Mark Logic Digital Publishing Summit. I spoke about how the publishing industry is at a crossroads:
- Traditional media faces revenue challenges
- Web 2.0 startups challenged, short runway on funding, needs to become cash positive
- Many technology options for web 2.0, content
- XML publishing technologies mature
- Agile processes become ‘enterprise’ ready
From there, I discussed how publishers need to build new products that offer integrated content with community and leverage technology. I then discussed how BusinessWeek moved to an agile development process (specifically, SCRUM), to build its newest product, the Business Exchange.
I will get the slides out eventually, but first I’m going to blog on a few related subjects. For now, have a look at Dave’s Tweets on the talk and on the symposium.
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