I started 2014 with several posts on the CIO / CMO relationship and where IT departments can help with digital marketing initiatives. The main touch point is around data and the technologies that enable CMOs to be more data driven. With so many technology vendors trying to tap into marketing budgets and when most of the key marketing data is is enterprise systems, SaaS products, and other data silos, the CIO has the opportunity to help deliver marketing results in a sustainable way.Big Data technologies and practices are at the front and center of this collaboration. Every company has CRM(s), financial systems, transaction systems, and now marketing automation platforms that contain information on prospects, customers, and former customers. Big Data platforms can help join this data and be the backbone to cleansing, data mining, and analytics efforts needed for digital marketing efforts.

Click on the image below to learn more. Also, see my related posts on Big Data, Self Service BI, and Agile data practices.

5 Tips On Starting a Killer CIO – CMO Relationship

CIO CMO Partnership – The Modernized Technology Selection Process

How to Clean Your Inbox and Drive Marketers Crazy

Last Call for Collaborative CIOs and CMOs – Winning at Data Driven Marketing

5 Ways IT Pros Can Help Marketing

Dear CIO, Here’s How To Help the CMO with Marketing Automation

3 Big Data Platforms Needed for Marketing Automation Success